Serving the finest weaves of the Indian handmade industry to a global audience in 30+ countries Seattle WA, USA based Shobitam,Inc is a fast growing direct-to-consumer online platform for ethnic fashion, starting with sarees, apparel and fashion jewelry. Aparna Thyagarajan and Ambika Thyagarajan , the founders of Shobitam are experienced technology executives with a passion for beautiful apparel and making a difference to the artisans and weavers who make them.
Overseas people of Indian origin maintain strong socio-cultural ties with India and apparel is one timeless category. Shobitam’s vision is to democratize ethnic fashion globally with a customer-centric, social impact and purpose-led soul, powered by technology to address the appetite for ethnic fashion of the global diaspora and build a global ethnic fashion brand.
Aparna Thyagarajan, Co-founder of Shobitam shares on their partnership with Hearth Ventures “At Shobitam, we believe in celebrating one’s timeless heritage and are building a digital platform to bring eternal heirlooms from our talented weavers and artisans across India to the World. We are proudly “Weavers First, Customers First” as we drive to our mission to make all people “Look good, Do good and Feel Good!” while delivering exceptional value and world class experience. So, we are thrilled by the support of Hearth Ventures who are also very purpose led and see the huge potential of digital transformation across the handlooms, arts and crafts industry.