A Big Indian Story (ABIS)

A Big Indian Story (ABIS) is a Direct to Customer sustainable fashion start-up, part of  Little Dreams Studios Pvt Ltd, incorporated in Pune , India 

ABIS designs and retails contemporary and artisan-crafted bags, wallets, shoes and clothing & accessories for all genders. A fusion of genuine plant-based leathers or recycled PU with Indian traditional handicraft embellishments is used for bags and wallets. Hemp and organic cotton based apparel, and apple skin leather, cactus leather and Pinatex based vegan footwear augment the range.

The founders, Anuradha Alurkar and Sriram Swaminathan are pioneering a sustainable fashion movement in India. Their aim for ABIS is to be a leading apparel and accessories brand using sustainable materials and Indian heritage crafts and craftsmanship. This falls at the intersection of our 3 Cs of Creativity, Culture and Circularity at Hearth Ventures. From an online presence selling largely through their own online India store, ABIS plans to expand distribution in India and globally.

On the investment by Hearth Ventures, the founders shared that “At A Big Indian Story, we are on a journey to build India’s most sustainable brand with our roots in Indian crafts. We work with traditional Indian artisans, add contemporary design ideas and innovative vegan materials to create an exclusive range of products. We are very excited about our partnership with Hearth Ventures as we share a common mission – to uplift and promote Indian crafts. Through this partnership we will be able to exponentially grow the reach of our brand internationally and offline as well, by opening experience centres across major metros. We look forward to making the ABIS story stronger and with the Hearth Ventures team’s vast experience, we are confident we will work together to take Indian crafts to a global audience.”

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